The Wonderwater Cafe Will Show You How Much Water You Eat

The statistics around water consumption are staggering. And while taking shorter showers or even skipping showers all together can save significant amounts of water, these personal conservation tips are nothing compared to the bigger, thornier question of how we tackle water use in agriculture, manufacturing and other industrial processes.

Wonderwater, a new pop up cafe which has already made appearances in Beijing and Helsinki, is looking to set the record straight and spark new conversations about the realities of water use:

- Water scarcity will be an increasingly critical issue as global populations rocket towards 9 billion in 2050, as reported by scientists at the World Water Week conference in Stockholm this week
- Currently, the average UK citizen consumes 4,645 litres of water per day, with more than 60% of this water coming from overseas (www.waterfootprint.org)
- The water we consume 'indirectly' through the production of major items such as food, clothing and paper is far greater than our domestic water use, which accounts for just 150 litres per day.

Visitors to the cafe, which will be setting up at Leila's Shop in Shoreditch as part of the London Design Festival from the 12th to the 23rd September, will be able to select items from the menu that have low, medium and high water footprints, while perusing backdrops with infographics and "surprising facts" about water consumption.

As Simran Sethi's recent TED talk explained, assailing people with facts is not always the best way to create change. It's in making the personal connections between the issues and how they impact our daily lives and the lives of our loved ones that we start to see people behaving differently.

It will be interesting to see whether Wonderwater can serve up that kind of consciousness shift on its menu.

How Much Water Goes Out With the Trash Each Year?

Oranges rotting on a London market stall. Wasting food leads to the waste of huge quantities of water. Photograph: Martin Godwin via guardian.co.uk

As consumers throw millions of tonnes of uneaten food into the bin each year, few give a thought to the hidden cost of such waste – the water that it took to grow the food.

But new research shows that we throw away, on average, twice as much water per year in the form of uneaten food as we use for washing and drinking.

What is worse, increasing amounts of our food comes from countries where water is scarce, meaning the food we discard has a huge hidden impact on the depletion of valuable water resources across the world.

According to the first comprehensive study into the impact of the "embedded water" in the UK's food waste on world water supplies, more than a 5% of the water used by the United Kingdom is thrown away in the form of uneaten food. While these figures deal with the UK, I'm sure the numbers are indicative of most of the first-world countries; and, possibly some of the second-world countries as well.

The research was carried out by the government's Waste and Resources Action Programme (Wrap) and the green campaigning group WWF, and is published with the title: Water and Carbon Footprint of Household Food Waste in the UK.

The water used to produce food thrown away by households in the UK amounts to about 6.2bn cubic metres a year.

That represents 6% of the UK's total water footprint, which includes water used in industry and agriculture.

About a quarter of the water used to grow and process the wasted food originates in the UK, but much of it comes from countries that are already experiencing water stress.

Green campaigners have for years called for more attention to be paid to "hidden" or "embedded" water – water that is used in the production of all sorts of goods, from food and clothing to cars and furniture, and which represents a hidden cost on exports.

As more countries suffer from water scarcity, these exports can further deplete natural resources and cause environmental problems such as salination – which can render land unfit for growing crops – and higher prices for water to poorer consumers.

Food waste carries another environmental cost: it accounts for about 3% of the UK's annual greenhouse gas emissions, equivalent to the amount generated by 7m cars each year.

That is enough to cancel out the greenhouse gases saved each year by British households' recycling efforts.

Liz Goodwin, chief executive at Wrap, said: "These figures are quite staggering. Although greenhouse gas emissions have been widely discussed, the water used to produce food and drink has been overlooked until recently.

"However, growing concern over the availability of water in the UK and abroad, and security of the supply of food, means that it is vital we understand the connections between food waste, water and climate change."

She said the organisation – which is threatened with budget cuts – would work further with retailers, food and drink companies and local authorities to reduce the amount of food wasted.

David Tickner, head of freshwater programmes at WWF, said consumers could make a "small but very significant" contribution to reducing water stress if they tried to avoid wasting so much food.