Friday, June 29, 2012
Not since Morris, the 9Lives cat, has there been another star with such charisma, determination of purpose and box office appeal. Norman, eco-warrior, is such a star.
Actually, Norman is the new spokescat promoting Loblaw's new sustainability program. By the end of 2013, the supermarket giant promises to sell only sustainable seafood in all their stores. In the meantime, Norman has a cause, a message and a video. Keep reading to discover the changes he has made in his life; and, then, check out his video at the bottom of the blog.
While pondering what he could do to help the environment, Norman starts looking around the house for simple changes he can make.
ALL photos are screen captures from the following video courtesy: WWF Canada.