Saturday, August 27, 2011

Aquamantra Slammed for False Advertising

Photo courtesy: aquamantra/promo image

Four years ago, a bottled water company claimed that its water was special. They claimed that by using the basic principles of quantum theory, the "molecular structure of water was changed by a Zen Buddhist monk's thought. Based on this premise, Aquamantra uses the design on its labels to affect the molecular structure of California natural spring water to make it more refreshing and wholesome to drink."

Two years ago, Roberta Crueger followed Aquamantra's "launching the world's first biodegradable-compostable bottle�or so they say."

Now the California Attorney General is suing the manufacturer of Aquamantra's bottles for making false claims of biodegradability. She is quoted in Huffpo:
"Californians are committed to recycling and protecting the environment, but these efforts are undermined by the false and misleading claims these companies make when they wrongly advertise their products as `biodegradable,'" Attorney General Kamala Harris said in a statement.
Aquamantra is, of course, shocked, shocked.
"I'm shocked that they have nothing better to do than go after companies that are doing their best for the environment," Aquamantra president Alexandra Teklak said. "We're such a small company. We don't even make $100,000 a year."
Doing their best for the environment does not usually mean selling bottled water in containers that a) don't actually biodegrade the way they say they do (Chemist Christine looks at their technology here) and b) contaminate the waste stream where they are mixed with PET bottles. No wonder California banned such claims as "biodegradable," "degradable" or "decomposable".

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