Saturday, January 31, 2009

There's a Polar Bear...Where?

Photo courtesy: Eden

As those of you know who have read my profile, I just adore creativity. I particularly love creativity that is simple, easy to understand and smacks the audience right between the eyes with its message. That's exactly what this sculpture by Eden does.

What an effective image to showcase one of the most painful victims of climate change - a polar bear floating atop a drifting ice cap in the Thames River.

Eden the driving force behind this exhibit is a new digital TV channel in the UK devoted to natural history and the natural world. It was thanks to their ingenuity that the 16-foot sculpture of a polar bear on an ice cap now floats in London’s Thames River. The structure weights 1.5 tons.

The aim of the project is to remind Londoners and the world of the imminent danger of climate change and global warming in the form of melting ice caps. It took 15 artists two months to complete; but, the results are stunning and incredibly lifelike.

The sculpture was commissioned by Eden to coincide with the channel’s Fragile Earth series, presented by the well-known animal rights crusader, Sir David Attenborough.

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